Are you on Facebook? Even if you aren’t on Facebook, it is likely as a compliance professional that you
have a policy on social media, and it may
very well be centered around Facebook as the
most popular and widely used social
media platform. It has to be obvious
that the Connectivity column hasn’t
done much of a dive into Facebook.
It seems that the time has come,
because Facebook is too big to ignore
Facebook’s Mission Statement:
“Founded in 2004, Facebook’s mission
is to give people the power to build com-
munity and bring the world closer together.
People use Facebook to stay connected with
friends and family, to discover what’s going
on in the world, and to share and express
what matters to them.” In 13 short years, the
statistics are staggering: there are 2 billion
users and more than 85% live outside the U.S.
Facebook self-defines their culture as a
“hacker culture - an environment that rewards
creative problem solving and rapid decision
making.” The phrase “this journey is 1% fin-
ished” is posted on their walls, along with
another poster declaring, “Fail harder.”
Having been on Facebook (personal) for
nearly 10 years, I originally found it a place
to find childhood, high school, and college
friends. Over the years, I’ve “liked” pages, and
just as quickly “unliked “ pages when I caught
on that Facebook took my “likes” (lemon
meringue pie recipe) and bombarded my feed
with similar sites. Now I only like professional
associations, such as HCCA’s Facebook page,
and the experience is more pleasant. You can
change how items appear in your feed and
stop ads you don’t like, don’t interest you, or
that you find offensive.
I found a tip helpful to all — What happens when a family member dies and you
have to close down social media accounts that
you don’t have access to and you don’t have
access to emails or passwords? If the person
did not set up a legacy contact, there are challenges. Facebook will allow an account to be
memorialized so that friends can share memories according to privacy settings. Be sure to
set up a legacy contact in your profile, and
encourage others to do so.
From the compliance perspective, take
a look at Facebook’s Code of Conduct. The
Facebook Code includes conflicts of interests,
harassment, communications, public disclosures, financial integrity, as well as compliance
with laws, reporting violations, and a policy
prohibiting retaliation. Sound familiar? Many
of you may have Facebook in your investment
portfolio. Catch up with Facebook Investor
Relations and review it all at https://investor.fb.com.
If you went to grade school or high school
with me, let’s get connected! How are you
connected on Facebook?
Facebook – Too big to ignore
by Nancy J. Beckley
Nancy J. Beckley ( email@example.com) is President of Nancy Beckley
& Associates LLC, a rehab compliance consulting firm in Milwaukee, WI.
/in/nancybeckley @nancybeckley +NancyBeckley